Combine first 6 ingredients in a medium bowl, stir well. Combine sour cream, eggs and butter in a large bowl, stir well. Add flour mixture to sour cream mixture, stirring until blended. Stir in chocolate morsels and, if desired, pecans. Pour batter into a greased and floured 9x5x3 loaf pan. Bake ate 350� for 50 to 55 minutes or until top appears glazed and sides pull away from pan. Let cool in pan 10