Preheat oven to 350'F. (325'F. for glass dish). Combine crumbs, Hershey's Cocoa, sugar and margarine. Press firmly on bottom of 13x9 inch baking pan; pour Eagle Brand evenly over crust. Top evenly with remaining ingredients in order listed; press down firmly. Bake 25-30 minutes or until lightly browned. Cool. Chill thoroughly if desired. Cut into bars. Store loosely covered at room temperature. Prep time: 10 minutes.